• Introduction to Advertising Cinematography
  – Brief overview of the field, focusing on its unique characteristics and the critical role it plays in the commercial world.
  – Discuss differences between advertising cinematography and other forms, emphasizing concise storytelling and the importance of visually impactful messaging.
• Exploration of Essential Concepts
  – Introduction to key concepts like visual storytelling, shot composition, framing, and the impact of color and light.
  – Define terms such as “high key lighting,” “product focus,” and “consumer engagement” with examples of successful ad campaigns.
  – Discuss client vision translation: understanding brand needs and visually communicating them.

• Lighting Equipment Overview
  – Introduction to lighting tools commonly used in commercial shoots, including softboxes, LED panels, reflectors, and spotlights.
  – In-depth discussion on each equipment type, its function, and usage for different visual effects in ads.
• Creating Mood and Product Focus
  – Learn how lighting setups affect mood, draw attention to product features, and influence consumer perception.
  – Discussion on controlling light intensity, direction, and color temperature for various scenarios.
• Managing Shadows and Product Focus
  – Techniques for shadow control, avoiding glare, and maintaining the product as the scene’s focal point.

• Live Lighting Demonstration for Commercial Scene
  – The instructor demonstrates a full setup for lighting a commercial scene, emphasizing technical aspects like light placement, intensity adjustment, and color balancing.
  – Showcases the impact of lighting choices on the overall mood and product appearance, covering common challenges like shadows, reflections, and glare.
• Experimenting with Different Setups
  – Participants are encouraged to interact with the lighting equipment, observing the effects of minor adjustments in real-time.
  – Guidance on how to troubleshoot lighting issues and make on-the-spot adjustments for optimal visuals.

Group Lighting Exercise

• Independent Group Practice
  – Participants are divided into three groups to independently light a commercial scene, applying their learnings to create a polished, product-focused setup.
  – Each group has the freedom to experiment, with the instructor providing feedback and guidance.
• Recap and Q&A Session
  ○ A final review of key concepts covered in the workshop, reinforcing the main techniques and principles.
  ○ Q&A session to address lingering questions, challenges faced during group exercises, and practical tips for real-world applications.