Ice-Breakers & Introduction

• Connect with participants through brief introductions and warm-up activities.

Understanding the Advertising Ecosystem

• Explain roles in advertising: client, agency, and director.
• The purpose of advertising is to bring consumer focus to products/services.

Ad Director vs. Film Director

• Highlight the shift of creatives becoming directors, transforming advertising.
• Compare directing a commercial (focusing on delivering a brand’s message) with film directing (more personal storytelling).

Personal & Presentation Skills

• Tips on visual exposure: watching ads, films, and taking creative risks.
• Essentials of pitching ideas effectively and the importance of rehearsing pitches.

People Skills

• Building relationships with clients and crews.
• Being a good listener and fostering collaborative feedback.

Self-Promotion

• Utilizing social media to build a personal brand.
• Advertising for Yourself” as a tool for reaching potential clients.

Teamwork

• Recruiting a skilled crew, emphasizing “We Not Me” teamwork.
• Roles and importance of each team member (DoP, stylist, editor, etc.).

Leadership & Management

• Balancing leadership with managing a creative team, adapting to different personalities, and staying open to feedback.

Director Selection

• Factors creatives consider when choosing a director: style, budget, and mood.

Why Treatments Fail

• Common reasons treatments don’t resonate and tips to avoid common pitfalls.

Curating Bids

• Balancing ambition and practicality, avoiding burnout, and maintaining quality through strategic bid curation.

The Art of the Treatment

• Writing a compelling treatment, choosing the right format, and effectively conveying your vision.

Assignment

• Hands-on task to apply the day’s lessons, with a focus on creating a concise and visually engaging treatment