HAJER AMER
IN THIS WORKSHOP
Day 1: Foundations of Creative Concepts for Ads
Creative Concepts for Successful Ads
- Key elements of effective creative ads
- Understanding and utilizing insights, tone of voice, and concepts
- Execution strategies for impactful ad campaigns
Workshop Activities & Discussion
- Group brainstorming on ad concepts with specific insights and tones
- Interactive session on identifying effective vs. ineffective creative strategies
- Q&A on real-world examples of successful ad campaigns
Day 2: The Agency Team and Collaboration Strategies
Main Teams in Ad Production
Overview of each team’s role in ad production:
- Creative Team
- Account Management Team
- Art Direction Team
- Agency Production Team
- How these teams collaborate effectively with the producer
Professional Collaboration Strategies
- Best practices for smooth communication and collaboration across teams
- Case studies on successful teamwork in ad production
Workshop Activities & Discussion
- Role-playing exercises on agency-client interaction
- Discussion on cross-team communication challenges and solutions
Day 3: The Producer’s Role and Production Phases
Producer and Production Team Roles
Pre-Production Phase
- Crafting precise quotations
- Production breakdown and detailed tips
- Essentials of casting, location scouting, storyboarding, wardrobe, and moodboarding
- PPM (Pre-Production Meeting) essentials
Production Phase
- Understanding team roles, hierarchy, and on-set management
- Scheduling and crisis management techniques
Post-Production Phase
- Editing, coloring, graphics, audio mix, and music composition
- Handling client and agency amends, finalizing schedules
Workshop Activities & Discussion
- Small group exercises on production planning (e.g., budget creation, casting choices)
- Case study discussion on managing on-set issues and post-production workflows
- Q&A and wrap-up discussion on best practices for each production phase
ABOUT HAJER AMER
Hagar Amer has been a production professional since 2013, collaborating with top clients such as Vodafone, Pepsi, Banque Misr, OLX, Samsung, 57357, and Biskrem Saudi.
She is also the founder of P4Concept Production House, a company dedicated to providing innovative solutions for clients and agencies. Under Hagar’s leadership, P4Concept has become a trusted partner for brands like Noon, Visa, Nissan, El Menus, Beko, Orascom, and Durex. Her campaigns have gained industry recognition, with several shortlisted for the Mena Effie Awards, underscoring her commitment to creating impactful advertising.
MORE DETAILS
Duration
3 sessions, 3hrs. per session, total: 9 working hours.
Dates and times:
Fri. Jan. 31st, 2025 at 6:00PM and until 9:00PM
Sat. Feb. 1st, 2025 at 6:00PM and until 9:00PM
Sun. Feb. 2nd, 2025 at 6:00PM and until 9:00PMVenue:
Floor 36 – Mazaya Business Avenue – Tower AA1 – Tower – First Al Khail St – Jumeirah Lake Towers –
Terms and Conditions
- Payments are pre-paid, 50% on booking and the other 50% to be paid maximum one day before the first day of the workshop.
- Bookings are ONLY confirmed by paying 50% of the total fees
Fees
3000AED
Refund Policy
- Before two weeks of the workshop starting date participants will get a full-refund.
- During the last two weeks before the workshop starting date participants will get a 50% refund of the total price.
- One week before the workshop starting date participants can not refund their payment
Method of payment
- Bank Transfer
For More Information
+20 109 8601564