Essa Mostafa

Draft to Craft | Ad. Copywriting Workshop
In Cairo
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IN THIS WORKSHOP

Session 1: Foundations of Creative Copywriting

  • Understanding 360 Campaigns: Introduction to what makes a successful 360 campaign and its components beyond just film.
  • The Creative Process: Unpacking the stages of the creative process, from ideation to execution.
  • Creativity Essentials: Techniques for generating unique ideas and approaches for campaigns.
  • Q&A (1 hour): Open discussion on campaign structure and idea generation.

Session 2: Execution and Innovation

  • Campaign Execution: Translating ideas into actionable copy across multiple platforms (digital, print, social media, etc.).
  • Adapting to the Market: How to remain relevant and innovative in the constantly evolving advertising industry.
  • Q&A (1 hour): Addressing real-life challenges in executing 360 campaigns.

Session 3: Real-World Application and Growth

  • Case Studies: Examining successful campaigns and dissecting what made them work.
  • Career Development: Tips on standing out as a creative professional in advertising—nurturing both talent and work ethic.
  • Talent vs. Hard Work: A deep dive into the debate—what makes a great copywriter, and how to cultivate creative skills.
  • Q&A (1 hour): Final insights and advice on building a successful career in copywriting and creative direction.

About Essa

Essa Mostafa is a creative professional with a strong foundation in broadcasting and a deep passion for advertising. He began his journey as a freelance assistant director and quickly rose through the ranks at leading agencies like JWT, Circus, FP7, DDB, Tarek Nour and Leo Burnett. His work on major brands like Vodafone, Orange, Molto, NBE and Midea has made him a versatile Creative Director, known for delivering impactful campaigns that spark conversation and drive results

https://vimeo.com/essamostafa.

MORE DETAILS

  • Duration

    3 sessions, 4 hrs. per session

  • Date and time:

    • Tue. Oct. 8th, 2024 at 6:00PM and until 10:00PM
    • Wed. Oct. 9th, 2024 at 6:00PM and until 10:00PM
    • Thu. Oct. 10th, 2024 at 6:00PM and until 10:00PM

  • Venue

    • MQR The GrEEK Campus Downtown, 171 Tahrir St, Ad Dawawin, Abdeen, Cairo Governorate

  • Terms and Conditions

    • Payments are pre-paid, 50% on booking and the other 50% to be paid maximum one day before the first day of the workshop.
    • Bookings are ONLY confirmed by paying 50% of the total fees.

  • Fees

    • 4,000 EGP

  • Method Of Payment

    • Cash
    • Vodafone Cash
    • InstaPay
    • Bank Transfer
    • Visa

    50% of the workshop fees confirm your registration, if you did not pay before we get the maximum number of participants, your registration is not valid.

  • Refund Policy

    • Two weeks before the workshop starting date participants can get a full-refund.
    • One week before the workshop starting date, payments are non-refundable.
For more information please contact us:
+20 122 6421653
ONLINE BOOKING

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